Experience: Minimum 3 Years
Industry Experience: Service-Based Businesses (Mandatory)
Job Overview
We are looking for an experienced Lead Outreach Specialist who can proactively identify, engage, and qualify potential clients through structured outreach strategies. The ideal candidate has hands-on experience in cold outreach, lead qualification, and pipeline building for service-based companies and understands how to convert prospects into sales-qualified leads (SQLs).
Key Responsibilities (KRAs)
- Design and execute lead generation and outreach strategies using email marketing, LinkedIn prospecting, and other digital platforms.
- Research, identify, and qualify prospects that align with our Ideal Client Profile (ICP).
- Manage end-to-end outreach campaigns to drive interest, engagement, and responses from potential clients.
- Perform cold emailing, LinkedIn outreach, follow-ups, and lead nurturing to move prospects through the sales funnel.
- Maintain, organize, and regularly update a structured lead database/CRM to ensure data accuracy and performance tracking.
- Collaborate closely with sales and marketing teams to optimize messaging, targeting, and outreach performance.
- Conduct market and competitor research to identify new business opportunities and improve outreach effectiveness.
- Consistently maintain a healthy pipeline of high-quality, sales-qualified leads (SQLs).
- Track outreach metrics such as open rates, reply rates, and conversions, and optimize campaigns based on insights.
Required Skills & Experience
- Minimum 3 years of experience in lead generation or outbound outreach roles.
- Prior experience working with service-based companies (IT services, software services, digital agencies, consulting, etc.) is mandatory.
- Strong hands-on experience with cold email tools, LinkedIn Sales Navigator, and CRM systems.
- Excellent written communication and personalization skills for outbound messaging.
- Strong research and lead qualification abilities.
- Data-driven mindset with the ability to analyze campaign performance.
- Ability to work independently while collaborating effectively with cross-functional teams.